Multi-National CPG Company
Enterprise Objective
One of the largest multinational Retail / CPG companies operating worldwide needs to grow its sales at a higher rate
They have presence in different regions of the world like APAC, North America, South America, etc
The data analysts/scientists in each region need to be empowered with self-serve advanced analytics and deliver top quality results quickly.
Business Use Cases
Product Recommendation
Churn Prediction
Customer Segmentations and Promotions
Price Elasticity and Sales Forecasting
Store Segmentation
OTIF and Inventory Optimization
IT Challenges
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Complex Time-Consuming Solutions
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Difficult to extract values out of Data Science
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Hard to Collaborate for Data Analysts, Scientists, Engineers and Product Teams
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Inability to scale out use cases
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Difficult to generate timely insights
Industry Challenges
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Challenge in maintaining competitiveness
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Difficult to keep customers loyal to the brand
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Not easy to Identify the touchpoints where your customer creates value
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Understanding the patterns of store items and item categories is hard
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Businesses need to rely on forecast to drive sales
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lack of proper assortment insights can impact on-shelf-availability
Solution
Fast development and deployment on Databricks with seamless integration with Snowflake enabled powerful Data Science Solutions
With segmentation the company could use a different strategy for each target group, tailoring its approach so that customers can avail of better choices
Correlating engagement metrics with churn could surface key indicators of retention
Churn analysis revealed where in the customer journey users are leaving
Sales forecast allowed companies to efficiently allocate resources for future growth and manage their cash flow
Reduced the cost of holding excess inventory, increase customer satisfaction by ensuring that products are always available
5X
Increase in new revenue opportunity
20X
Reduction in Time to Market
10X
Increased Collaboration
15X
Higher Accuracy of Models
5X
Higher Sales of SKUs which are difficult to sell otherwise
10X
Increase in Use cases
5X
Reduction in operating costs