Enterprise Objective
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The Business groups need to know in advance that a customer will renew a product or not.
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Accordingly, they need to take required actions to retain customers and prevent revenue loss.
Challenges
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Complex Time-Consuming manual solutions
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Difficult to extract values out of legacy warehouses
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Finance teams unable to take timely actions
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Inability to scale out use cases and generate timely insights
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Difficult to keep customers loyal
Solution
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Sparkflows Self-Service Platform allowed fast development of machine learning models to predict the potential customers likely churn in the next few months.
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The Solution provided necessary insights to the Business groups about potential revenue loss across different Geo, Sales Org, Customer Groups and Product Groups.
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New Analytics Use cases became possible.
Benefits
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Opportunity to save $5 million in revenue across different customer groups and product categories.
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Behavioural and financial profile analysis and suitable Customer Segmentation allowed for better marketing campaigning.