Brand Guidelines
Brand overview
Our brand
At Sparkflows, our mission is simple: to make data science and AI accessible to every organization. We started this journey to help businesses tap into the power of their data without the usual complexity. We design our platform to be user-friendly and impactful, catering to both data professionals and business users who need actionable insights.
Innovation is at the heart of everything we do. From our origins to our advanced solutions, we've been focused on creating a unified platform that simplifies the process of extracting value from data. Whether through our products, designs, or customer interactions, our goal is to make the power of data and AI available to everyone.
Company Description
Comprehensive Platform for Data and AI
Sparkflows is a robust self-serve platform for enterprise data, AI, and Generative AI. We offer an extensive suite of 60+ ready-to-use analytic applications, tailored for diverse industries like Retail, Telecommunications, Banking, Insurance, and Energy.
Founded in 2016, our vision is to bridge the gap between data experts, engineers, and business users, enabling smooth collaboration and faster decision-making. Sparkflows stands out by providing a complete, enterprise-grade data science solution that helps companies quickly achieve results from their data, all while keeping costs manageable.
Quick Snapshot
Sparkflows empowers businesses with a self-serve data and AI platform featuring over 60 pre-built analytic applications. Established in 2016, we help organizations across various sectors unlock the potential of their data through seamless collaboration and cost-effective solutions.
Sparkflows logo
Primary mark
Sparkflows is the only open and unified data analytics platform that combines multiple disciplines in one place to unify your data teams and help them solve the world’s toughest problems.
Framework
Primary mark
The Sparkflows primary mark has been crafted with attention to specific details and should always appear in its complete lockup — with the symbol and logotype together.
Clear space
There are four color variants of the Sparkflows word mark: two dark and two light. Use the dark versions on light backgrounds and the light versions on dark backgrounds. Use the single-color word mark only when multicolor printing is not possible.
Program logos
When featuring approved internal programs, you may use the internal lockup. Keep program titles short and succinct to maintain proper balance and hierarchy with the logo.
Colors
Primary Palette
The Sparkflows primary brand colors are Midnight Blue, Sunset Orange, and White. Blue and white are great for large background colors, while orange creates bright and vibrant pops of color throughout the system.
Secondary Palette
The secondary palette features a diverse set of supporting colors that helps provide additional balance and range. Use secondary colors sparingly throughout the system in order to maintain optimal effect and a consistent look and feel.
